Sanne van der Wal

Who are you?

Hi, I'm Sanne! 🙋🏻‍♀️

And what do you do?

I'm a Product Designer specializing in AI, 3D, and conversational UX, with 7 years of experience in business analysis and technology.

Great! I like to see more

Perfect! 🎉 Scroll down to see my work, or jump straight to my highlights below if you're in a hurry!

⚡ Portfolio highlights

Immediately Available:

Remote Projects
Full-Time Roles

Let's connect!

Immediately Available:

Freelance Projects
Full-Time Remote Roles

Immediately Available:

Remote Projects
Full-Time Roles

Let's connect!

Who are you?

Hi, I'm Sanne!

I bring creative thinking to AI design

And what do you do?

I'm a Product Designer specializing in AI, 3D, and UX/UI, with 7 years of experience in business analysis and technology.👩🏻‍💻

Great! I like to see more

Sure! Enjoy scrolling through my site!
Short on time? Check my work down below! 👇🏻

⚡ Portfolio highlights

Immediately Available:

Freelance Projects
Full-Time Remote Roles

For recruiters

Quick portfolio overview - see my best work in 60 seconds

For UX teams

Got some time and curious about my way of working and process? Check out my case studies below

Healthcare: Optimizing Surgical Workflows

Designed digital ordering platform for surgical nurses for a global Healthcare company. Led ethnographic research across multiple hospital sites to create mobile-first workflows now deployed globally.

United Nations: Designing a National Data Platform for Guyana

Designed secure data platform for UN gender-based violence tracking in Guyana. Applied anthropological research methods to balance data collection needs with victim safety and cultural requirements.

Enterprise FinTech: Resolving Stakeholder Conflict

Designed visual process mapping system for Dutch insurance payment platform. Resolved critical stakeholder alignment issues between international teams, enabling successful project delivery and sign-off.

AI Strategy: A Proactive UX Audit of ChatGPT

A self-initiated strategic analysis identifying key opportunities to improve user onboarding and reduce prompt ambiguity for one of the world's leading AI products.

Designing a Platform for Community & NGO Aid

Led 0-to-1 product design for social impact platform from concept to investment. Created user-tested prototype that served as primary fundraising asset, translating complex human rights vision into intuitive three-tap user experience.

Don't just take my word for it!

⭐️

"I can highly recommend anyone working with Sanne!"

Sheila V. | Business owner

⭐️

"Your anthropological research has been a great contribution"

Maarten K. | Creative Director

⭐️

"The client absolutely loved your designs"

William A. | Agency owner

⭐️

"Sanne's visual approach to our complex technical problem was a game changer"

Anubhav G. | Project Manager

My Capabilities

End-to-End Product Design

Your problem

You have a powerful product, but it feels generic and forgettable...

My solution

I’Il work directly with your team as your Product Designer. I start by understanding the human problem behind the business goal.
I then lead the entire design process: from strategy workshops and user research to creating an intuitive interface,

Results

A product that isn't just functional, but lovable. An experience so intuitive that your users succeed effortlessly, making them stick around longer and recommend you to others. We stop asking "Can we build it?" and start proving "We built the right thing."

The AI Product Strategy

Your problem

Everyone's telling you to "add AI," but what does that even mean for your users? You have a vague idea, but you can't afford a six-figure gamble on a feature your customers might hate or, even worse, not even notice.

My solution

Let's build the blueprint before you build the house. I take your ambition and forge it into a tangible, clickable prototype. In a focused sprint, we'll define the human problem, design the complete user experience, and test it with real people.

Results

You get a developer-ready design that's already been validated by your target users. It's a de-risked roadmap that gives your team the confidence and clarity to build an AI feature that delivers real value, right from the start.

Emerging Tech & Interactive Experiences

Your problem

Your brand is brilliant, but your digital presence feels flat. Standard posts and ads aren't cutting it anymore. You need something that grabs attention, sparks curiosity, and makes people say, "Wow, what was that?"

My solution

I build the "wow" factor. Forget static images; let's create an experience. Using my specialty in 3D, AR, and interactive design, I can build the assets that get people talking and engaging with your brand in a completely new way.

Results

A custom 3D Instagram filter that goes viral, an interactive product showcase that drives sales, or a digital avatar that becomes the face of your brand. You get a memorable, high-impact asset that makes your brand unforgettable.

Let's connect!

Available for Remote Projects • Full-service design and development capabilities

Toolkit

Design tools

Figma

Photoshop

Development Tools

Webflow

Framer

3D & Animations

Spline 3D

Blender

After Effects

AR & Social creations

Capcut

Effect House

Lens Studio

AI & Research

Claude Ai

AI Google studio

Leonardo AI

& more

Hi, I'm Sanne!

I'm a Productdesigner driven by creative curiosity—I see AI's untapped potential and imagine how it could feel more human, more intuitive, more delightful.My creativity shows up in two ways:

‍Creative thinking that reframes complex problems from fresh angles, and creative execution that brings bold, user-centered solutions to life. From global healthcare systems, early-stage startups, and everything in between.What sets me apart? I don't just design interfaces - I create experiences that bridge the gap between cutting-edge technology and human needs.

Whether it's an AI chatbot that actually helps users or a 3D interactive experience that stops people mid-scroll, I make complex things simple and memorable.

These projects are the result of a structured, user-centered design process.
Curious about my approach to strategy and problem-solving?

Explore my Design Process

Let's talk!