Sanne van der Wal

Product Designer  |   AI UX   |  3D & Storytelling

Designing Human Connections for Tech

Your product works, but people still don’t really get it....
Hi, I'm Sanne!

Senior Product Designer for AI & Complex Systems.
I bridge the gap between "technical capability" and "user adoption."

While helping companies move from 0-to-1, designing Agentic UX patterns that make complex logic feel simple, safe and human.
HEALTHCARE · GLOBAL SCALE
50+ hospitals
hospitals worldwide
Conducted ethnographic research that shaped a critical ordering platform
GOVERNMENT · UNITED NATIONS
National Security Scale
Designed a secure sensitive-data platform prioritizing victim safety.
AI PRODUCT · CO-FOUNDER
Agentic AI Strategy
Leading product vision, UX, and behavioral design for an AI consumer product.
AUDIENCE · ENGAGEMENT
organic reach
3.8M+ reach
Interactive 3D experiences and writing on AI & design.
Flagship Case Study

Designing for AI Agents: The Future for UX

Your next website visitor won't be a human. It will be a robot
Read more ->
Flagship Case Study

Designing for AI Agents:
A Two-Layer Future for UX

A conceptual redesign showing how UX evolves when the primary user is an AI agent
Read more ->
Hi, I am Sanne!
I'm an AI Product Designer with an anthropology brain and a product strategy backbone.

I specialize in making complex systems feel human, by understanding how people actually think, feel, and decide, then designing AI that meets them there.
Most designers focus on screens. I focus on behavior.
I find the invisible patterns: what users say versus what they actually do. That's how I've designed hospital workflows, sensitive government platforms, and emotionally intelligent AI systems.

Before design, I spent years in retail banking, which taught me everything about human friction in high-stakes moments.

The future of design isn't human-centered or AI-centered. It's the bridge between the two.

That's the space I love designing for.
Creative Playground
Press 2 fingers and move
Hold down and move for the magic
A collection of interactive 3D scenes, sketches, and motion explorations that reflect how I think, play, and experiment with ideas.