Sanne van der Wal

Product Designer  |   AI UX   |  3D & Storytelling

Designing Human Connections for Tech

Your product works, but people still don’t really get it....
Hi, I'm Sanne!

Senior Product Designer for AI & Complex Systems.
I bridge the gap between "technical capability" and "user adoption."

While helping companies move from 0-to-1, designing Agentic UX patterns that make complex logic feel simple, safe and human.
HEALTHCARE · GLOBAL SCALE
50+ hospitals
hospitals worldwide
Conducted ethnographic research that shaped a critical ordering platform
GOVERNMENT · UNITED NATIONS
National Security Scale
Designed a secure sensitive-data platform prioritizing victim safety.
AI PRODUCT · CO-FOUNDER
Agentic AI Strategy
Leading product vision, UX, and behavioral design for an AI consumer product.
AUDIENCE · ENGAGEMENT
organic reach
3.8M+ reach
Interactive 3D experiences and writing on AI & design.
Flagship Case Study

Designing for AI Agents: The Future for UX

Your next website visitor won't be a human. It will be a robot
Read more ->
Flagship Case Study

Designing for AI Agents:
A Two-Layer Future for UX

A conceptual redesign showing how UX evolves when the primary user is an AI agent
Read more ->
Hi, I am Sanne!
I’m an AI Product Designer with an anthropology brain and a product strategy backbone. I specialize in making complex systems feel human, by understanding how people think, feel, and decide, then designing AI that can meet them there.

Most designers focus on screens; I focus on behavior.

I find the invisible patterns in the chaos: what users say vs. what they actually do, and what the product needs to do in response. That’s how I’ve designed hospital workflows, sensitive government platforms, and emotionally intelligent AI agents.

The future of design isn’t human-centered or AI-centered it’s the bridge between the two.
That’s the space I design for.
Creative Playground
Press 2 fingers and move
Hold down and move for the magic
A collection of interactive 3D scenes, sketches, and motion explorations that reflect how I think, play, and experiment with ideas.