Phase 1
Strategy & Problem Framing
I start every project with my natural curiosity and directness, asking the simple but critical questions: Why are we building this? Who is it for? And what does success look like? This initial phase is about bridging the gap between a great idea and a viable product.
Key Activities & deliverables:
- Stakeholder Interviews & Workshops
- User Research & Persona Development
- Competitive & Market Analysis
- Defining KPIs & Success Metrics
- Journey Mapping & Process Flows
Phase 2
Collaborative Design & Iteration
The best solutions emerge from collaboration, not isolation. I facilitate workshops and ideation sessions that bring together diverse perspectives—from business stakeholders to technical teams. I move rapidly from low-fidelity concepts to interactive prototypes, ensuring our ideas are both valuable to users and technically viable
Key Activities & deliverables:
- Ideation & Brainstorming Sessions
- Wireframing & Information
- ArchitectureHigh-Fidelity Prototyping (Figma)
- Design System Contribution & Management
- Cross-functional Design Reviews
Phase 3
Validation & Impact
Ideas are just hypotheses until they're tested with real users. I combine qualitative usability testing with quantitative data analysis to validate our assumptions and measure actual impact. This data-informed approach ensures we're not just building features—we're delivering solutions that move your business metrics.
Key Activities & deliverables:
- Moderated & Unmoderated Usability Testing
- Data-Informed Design Refinements
- A/B Testing & Analysis
- Measuring User Outcomes vs. KPIs
- Developer Handoff & QA Support
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