Education
Master of Science, Social and Cultural Anthropology | Vrije Universiteit
Amsterdam Bachelor of Science, Tourism & Recreation Management | Inholland University.
Skills
Design & Prototyping
Figma, Adobe Creative Suite, User-Centered Design, Wireframing,Prototyping, Usability Testing (Maze), Design Systems
3D & Emerging Tech
Spline 3D, Blender, Augmented Reality (AR) Filters, Conversational AI Design
Strategy & Research Ethnographic Research, User Journey Mapping, Stakeholder Management, Business Analysis, Product Strategy
Senior Product Designer with a background in Anthropology. I specialize in making complex AI systems feel human by understanding how people actually think, feel, and decide, then designing products that meet them there. I've designed for global healthcare, national security platforms, and emotionally intelligent AI.
Experience
Co-Founder & CPO | Skaify | Sep 2025 – Present
Leading product vision for an AI lifestyle planner that learns how people feel, decide, and live.
- Defined the product strategy, UX, and brand turning complex personalization logic into intuitive experiences
- Designed adaptive onboarding that responds to users' "life eras" and collaborated with engineering on real-time personalization
- Grew community to 15,000+ members through strategic narrative and design
Product Designer | Sanshine Design | May 2023 – Present
Led 0-to-1 design for early-stage startups and social impact initiatives.
- UN-Funded Initiative (Guyana): Designed a secure, multi-agency dashboard for tracking sensitive mission data in low-bandwidth, high-stakes environments. Balanced complex security requirements with usability for stressed stakeholders.
- HeartB Foundation: Led complete UI/UX design for a social impact app. Delivered the high-fidelity prototype that secured investor funding.
- Emerging Tech: Prototyped 3D interactive experiences and conversational AI interfaces to help clients validate product roadmaps before engineering investment.
Business Analyst / Product Specialist | Cognizant | Feb 2019 – Mar 2023
Applied a product lens to business analysis, translating user needs into actionable design insights for enterprise clients.
- Global Healthcare (J&J): Led ethnographic research in active hospitals to define core workflows and user personas for a globally-launched MVP.
- Dutch Insurance (FinTech): Resolved critical stakeholder conflict by mapping complex technical processes, creating the single source of truth that unblocked the project.
- Global Travel (GDPR Compliance): Audited tracking technologies with engineering teams to ensure all solutions met legal and user-trust standards.
- Received "Rising Star Award 2019" for proactive problem-solving.
Customer Financial Advisor | ABN AMRO | Jan 2014 – May 2018
My foundation in understanding human behavior under financial stress.
- Advised customers on financial needs, learning to identify behavioral patterns and pain points
- Helped pilot a new customer app and improve CRM workflows, sparking my transition into product design
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