Sanne van der Wal

Product Designer
(AI & Emerging tech)
Contact
Phone: 0031-64780172
sanshinedesign@outlook.com
linkedin.com/in/sannevdwal
Education
Master of Science, Social and Cultural Anthropology | Vrije Universiteit

Amsterdam Bachelor of Science, Tourism & Recreation Management | Inholland University.
Skills
Design & Prototyping
Figma, Adobe Creative Suite, User-Centered Design, Wireframing,Prototyping, Usability Testing (Maze), Design Systems 

3D & Emerging Tech
Spline 3D, Blender, Augmented Reality (AR) Filters, Conversational AI Design 

Strategy & Research  EthnographicResearch, User Journey Mapping, Stakeholder Management, Business Analysis,Product Strategy
Strategic Product Designer with 7+ years of experience transforming complex business problems into intuitive, human-centered solutions for global companies. My Master's in Anthropology provides a unique lens for my work in AI and emerging tech, allowing me to bridge the gap between cutting-edge technology and real human needs.
Experience
Product Designer & Consultant | Self-Employed & Contract | 2023 – Present
- Led end-to-end design for early-stage startups and social impact initiatives, taking products from 0-to-1.·       
- Project: HeartB Foundation: Designed the complete UI/UX fora social impact app, delivering the high-fidelity prototype that served as the primary asset for investor fundraising.·       
- Project: UN-Funded Initiative (Guyana): Designed and validated a secure, multi agency dashboard to track sensitive data, successfully balancing complex stakeholder needs with user-centered design principles.·       
- Designed and prototyped emerging tech solutions, including 3D interactive experiences (Spline, Blender) and conversational AI interfaces.  Product Designer & Business Analyst | Cognizant | 2018 – 2023
Applied a product-focused lens to business analysis, translating user needs and business requirements into actionable insights and foundational design concepts for enterprise clients.
- Project: Global Healthcare company: Led foundationalethnographic UX research inside active hospitals, defining the core workflowsfor a globally-launched MVP and creating user personas that guided the productroadmap.
- Project: Dutch insurance company: Resolved criticalstakeholder conflict by mapping complex technical processes and creating datavisualizations that drove consensus and unblocked the project.
- Project: Global travel company: Served as a Privacy ProcessSpecialist, collaborating directly with engineering teams to audit trackingtechnologies for GDPR compliance, ensuring technical solutions met legal anduser-trust standards.
- Received the "Rising Star Award 2019" forsignificant internal contributions and a proactive
approach to problem-solving.

Head coach Human-Centered Design | ProjectFearless, Amsterdam | 2020 - 2022
Developed and led workshops teaching the fundamentals of Human-Centered Design to groups of young girls.Guided students through the design thinking process to identify community problems and create their own social impact projects. 

Founder & Community Organizer | Digital Nomads Community | 2021 - Present
Founded and manage a thriving community for digital nomads, organizing accountability, networking and masterclass events.